Monday, October 7, 2013

LOGO: BRAND IDENTITY

Have you ever thought of the reason while some companies call more attention than the others? The reason is simple. Logo is the identity of the company and it's not something you change anyhow, it seems permanent. Once you have a poor logo, it will surely affect your branding. I will say logo is quite difficult than a design of large format. A good logo concept can take you years before it's done, believe me.
Paula Scher said, It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.
Creating a truly successful logo requires more than an understanding of good graphic design principles. It requires a unique ability an almost intuitive skill- to translate a marketing message into form and shape. That's why you cannot compare a logo of $15 dollars to a logo of $500!
Check out these few logos that we made. Your comments will be highly appreciated.

University of Ibadan Logo Concept/Design
The above logo was designed for University of Ibadan newly established faculty, University of Ibadan School of Business (UISB). Unfortunately, it was not chosen. A great concept was used in the design.
The logo has been simply designed to bring out the brand identity of the faculty: building on a sailing ship. This talks about management: if the sailor does not properly manage the ship, there is high probability that the ship might get sunk and the building that has been built for years will be distroyed! That's true of of all business management.

Exclusive Leadership Logo

This is a recent  logo designed for a website. It's more or less like a banner and I guess this fits it. There is simplicity in the design and I believe it is mature. The colour on the website was used for the design.
This is the few I can share for now. Always check for update.


 

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