LOGO: A BRAND IDENTITY

Have you ever thought of the reason while some companies call more attention than the others? The reason is simple. Logo is the identity of the company and it's not something you change anyhow, it seems permanent. Once you have a poor logo, it will surely affect your branding. I will say logo is quite difficult than a design of large format. A good logo concept can take you years before it's done, believe me.

Paula Scher said, “It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.”

Creating a truly successful logo requires more than an understanding of good graphic design principles. It requires a unique ability— an almost intuitive skill- to translate a marketing message into form and shape. That's why you cannot compare a logo of $15 dollars to a logo of $500!