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BRANDING HOME: Souvenir Design for Faculties/Departments in Univers...

BRANDING HOME: Souvenir Design for Faculty/Departments in Univers...:

Souvenir Design for Faculty/Departments in University of Ibadn, Ibadan.

 A design put up for the faculty of Arts, University of Ibadan. Its a simple design which brings the beauty of art. unfortunately, it was not chosen.

 The above is the design for Department of Psychology, University of Ibadan. The concept used vividly tells us what is obtainable in the great department.

 The above concept/design was used for faculty of Science Students' Association, University of Ibadan. A lay man will recognise the concept used there as the representing body of Science.

The above design was meant for department of Library Archival and Information Studies Students' Association. The concept used tells us about information flow around the world which is obtainable from the department. 

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.That is a design for Depart of Geography, University of Ibadan. As I believe we all know that Geography is all about the study of the globe, both physical and human aspect. There is a globe on the design which informs us about this. There are many more outstanding works,
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BRANDING HOME: LOGO: BRAND IDENTITY

BRANDING HOME: LOGO: BRAND IDENTITY: Have you ever thought of the reason while some companies call more attention than the others? The reason is simple. Logo is the identity of ...

LOGO: BRAND IDENTITY

Have you ever thought of the reason while some companies call more attention than the others? The reason is simple. Logo is the identity of the company and it's not something you change anyhow, it seems permanent. Once you have a poor logo, it will surely affect your branding. I will say logo is quite difficult than a design of large format. A good logo concept can take you years before it's done, believe me.

Paula Scher said, “It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.”

Creating a truly successful logo requires more than an understanding of good graphic design principles. It requires a unique ability— an almost intuitive skill- to translate a marketing message into form and shape. That's why you cannot compare a logo of $15 dollars to a logo of $500!

Check out these few logos that we made. Your comments will be highly appreciated.

University of Ibadan Logo Concept/Design

The above logo was designed for University of Ibadan newly established faculty, University of Ibadan School of Business (UISB). Unfortunately, it was not chosen. A great concept was used in the design.
The logo has been simply designed to bring out the brand identity of the faculty: building on a sailing ship. This talks about management: if the sailor does not properly manage the ship, there is high probability that the ship might get sunk and the building that has been built for years will be distroyed! That's true of of all business management.

Exclusive Leadership Logo

This is a recent  logo designed for a website. It's more or less like a banner and I guess this fits it. There is simplicity in the design and I believe it is mature. The colour on the website was used for the design.
This is the few I can share for now. Always check for update.


 

LOGO: A BRAND IDENTITY

Have you ever thought of the reason while some companies call more attention than the others? The reason is simple. Logo is the identity of the company and it's not something you change anyhow, it seems permanent. Once you have a poor logo, it will surely affect your branding. I will say logo is quite difficult than a design of large format. A good logo concept can take you years before it's done, believe me.

Paula Scher said, “It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.”

Creating a truly successful logo requires more than an understanding of good graphic design principles. It requires a unique ability— an almost intuitive skill- to translate a marketing message into form and shape. That's why you cannot compare a logo of $15 dollars to a logo of $500!

BRANDING HOME: BRANDING: what is all this about?

BRANDING HOME: BRANDING: what is all this about?:   It is surprising that at this 21 st century not everybody understands the word branding; even some so called big companies fail to a...

How to Find Cool Desktop Backgrounds (with Pictures) - wikiHow

How to Find Cool Desktop Backgrounds (with Pictures) - wikiHow

BRANDING: what is all this about?

 

It is surprising that at this 21^st century not everybody understands the word branding; even some so called big companies fail to achieve this! I’m writing this piece to shed light on what branding is all about and from which you deduce what AmoMedia Productions can actually offer.

Now talking of branding, look around you; think of what the world is going crazy about today; what comes to your mind? Maybe  Android^TM, BlackBerry etc.  Do you try to visualize their logos? I bet you didn’t think of CD’s, Music Box. Did SAMSUNG Galaxy  S3 or Google Nexus tablet device or Techno D3, all on Android platform, come to your mind? Did you think cheap or expensive?

This exercise illustrates the concept of branding. BlackBerry and Android have created words that drive our perceptions when it comes to their brands. Even a phone that can’t sell more than $67 (#10,000) is operating on Android OS. If we have a new company established, two to three individuals start the company. When Hewlett-Packard® was six months old, what did people associate with their name? Bill Hewlett and Dave Packard — the people and their qualities were the brand. Now that HP® has grown up, what's the most important asset in their company? The name Hewlett-Packard. If everyone at HP disappeared overnight and you and I had a bunch of capital and could start a new company with the name HP and its brand marks, don't you think we would surely make it? Of course we would, because the HP brand holds so much of the company’s value.

 

HOW DOES A GOOD BRANDING HAPPEN?

From a business view point, branding in market place entails convincing potential customers that you have a more superb product than your competitor- the world of competition!

An effective branding program is designed to differentiate your garri production from others even if others much alike! A successful branding program is based on singularity. It creates a consumer perception that there is no product or service on the market quite like yours.

 

NINE BRANDING PRINCIPLE

In a book written by Greg Stine, he identified nine fundamental qualities of a good branding which he called his favorites:

 

1. Keep It Simple: one big idea is best. Don’t say too much. You’re proud of it and you don’t want to leave anything unsaid. However, the reality is that if you say too much, no one will listen. Just a simple phrase can get them crazy!

2. Mass-produced word of mouth (PR) builds brands. Never think advertising alone can build your brand. “The birth of a brand is achieved with publicity, not advertising.” Dot coms don’t always sell with advertisement; it’s a fact. If it’s newsworthy, you can create interest at least Amazon made it with this back in 2001 while others were dying.

3. Focused brands are more powerful than diffused brands. One of the goals of a powerful branding program is to create a memorable concept. And to stay in people’s minds, you must first get inside. This requires focused, sharp and to-the-point branding. How do you do this? Define your brand. Be focused and be different.

4. Somehow, some way, you have to be different. Greg Stine wrote, “Many years ago I was in the printing business and purchasing ink was a matter of course. As is the case with many products, as far as I could tell, ink was ink. None seemed particularly better than any other ink and for the most part, price was the deciding factor. Gans Ink, however, found a way to be different.

When packaging their ink to be shipped to customers, among their products and packing peanuts, they would include a handful or so of Tootsie Roll chocolate candies. One might ask, “What do Tootsie Rolls have to do with ink?” Well, to borrow a quote from my group of sales guys, “Nothing,” but that really doesn’t matter. When a Gans Ink package was delivered, the entire shop would come to a halt and search through those Styrofoam peanuts and ink tins to find the small treats. The sweets made people happy, and that happiness was directly linked in their minds to the Gans Ink brand. Talk about effective marketing!” Differentiation is the key.

5. The first brand in a category has a huge advantage. What makes a company or product a market leader? Surprisingly, it’s not the quality of the product or the size of the marketing budget. Most often, it’s about being the first one on the scene. Not simply first on the market, but first in our minds. Why do we have more MTN users than every other network? Ohh! You are number 11. Since you aren’t in the first place and you don’t have a clear shot at second, there’s another option: make a new sub-category and become No. 1 in that category. In the broad category of bottled or canned drinks, Coke is a carbonated cola drink.

 

6. Avoid Sub-brands at All Cost. “The easiest way to destroy a brand is to put its name on everything.” One of the most common mistakes made by marketing professionals is relying too much on sub-brands as a means for introducing new products or services. Often referred to as line extensions, this marketing strategy not only usually fails to create a market for the new product or service, but the parent brand also suffers as a result. Avoid it!

 

7. Quality is important, but not as important as the perception of quality. “We don’t need marketing! This product is pure quality and will sell itself!” Every day, buyers like you and I make judgments about quality. But how much of our assessment is due to the actual quality of the item? Not much, I’m afraid. It’s not all about quality, but the perception of quality that really counts. If It’s Well Branded, It Must Be More Valuable!

 

8. Be consistent and patient. Building a strong brand takes time. You’ve got to know your brand and what benefits your products or services provide in order to consistently present that message to the marketplace. Often, with personnel change comes a change in vision. These new ideas can ruin a good brand. Do you have a corporate style guide? Are your brand qualities written down? In order to stay on target and present a consistent image in the marketplace, you must institutionalize your brand within the organization. Otherwise, when you have change in personnel, invariably your brand will change. People want to make their mark and, no matter how talented they are, the brand focus and image will change. And with branding, most of the time change is not good. Consistency and focus are the keys to long-term success.

 

9. Put your brand definition in writing, otherwise you'll get off course. Despite changes in marketing directors, personnel or ad agencies, your brand must stay constant. Every modification will weaken your position in the consumer’s mind. So the question is: throughout the many upheavals of a company’s lifecycle, how do you keep your brand on target? The answer is simple: write it down and use it.some people might think that brand definition is the same thing as your vision and statement, it is very different from these,even much more better.

 

People who applied these principles have positively differentiated themselves from the rest of the competition. They’ve made use of branding is creating that individual niche in the consumer’s psyche and owning it. More than just marketing, branding is the entire effect that creates a memorable identity.

 

IT’S NOW YOUR TURN TO CREATE INDENTITY; CONTACT THE BRAND EXPERT!

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